CLIA offers one of the largest course lists available to travel agents. These courses will
better develop your skills in many categories of the travel business. Approximate Study Time
are just estimated times. All courses are self paced and can be taken as fast or slow as you
would like.
+ Building a Smart Business Plan
Description:
You can't get into shape without a good, clearly-defined exercise and eating plan. And you can't get your business into shape without a clearly-defined business plan.
In this course you'll learn the details about creating a business plan for yourself and your agency. You'll understand what a business plan is all about, why you should create one, and the detailed components of a good plan.
Course Outline:
| 1 | Goals of this Course |
| 2 | Pre Test |
| 3 | Defining And Preparing For A Business Plan |
| 4 | Attributes Of A Business Plan |
| 5 | Components Of A Business Plan |
| 6 | Introduction To Your Plan |
| 7 | The Executive Summary |
| 8 | The Marketing Plan |
| 9 | The Financials |
| 10 | Management |
| 11 | Your Action Plan |
| 12 | Appendix Of Supporting Documents |
| 13 | Post Test |
| 14 | Course Evaluation and Conclusion |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 2 hours
To login to register for this course, click here.
+ Building Client Loyalty - Mini Course
Description:
No business can grow and prosper without repeat business. This program will show you how to generate loyalty among your customers. You’ll learn how to uncover hidden client needs, apply quality service and implement 10 fundamentals to building and maintaining client loyalty.
Course Outline:
| 1 | Objectives |
| 2 | PreTest |
| 3 | Why People Buy |
| 4 | The First Five Ways to Ensure Loyalty |
| 5 | Five More Ways to Ensure Loyalty |
| 6 | Psychographics and Demographics |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 10
Approximate Study Time: 90 mins
To login to register for this course, click here.
+ Choosing Champions - 2nd Edition
Description:
In this Course, you'll learn the principles of finding, training, motivating and keeping your employees.
Course Outline:
| 1 | Introduction |
| 2 | Pre-Test |
| 3 | The "Trades" and Newspapers |
| 4 | Employment Agencies |
| 5 | Networking |
| 6 | Travel Schools |
| 7 | Internet Ads |
| 8 | Five Additional Venues |
| 9 | Interviewing Applicants |
| 10 | Legal Issues |
| 11 | Training New Employees |
| 12 | Strategies For Motivating Employees |
| 13 | How To Keep Effective Agents |
| 14 | Summary and Post-Test |
| 15 | Conclusion |
| 16 | Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ CLIA Fleet Review
Description:
In this Course, you'll learn an overview of instruction on the mission, ships, itineraries, unique qualities and sales strategies of each member line in the CLIA fleet.
Course Outline:
| 1 |
AMA Waterways |
| 2 |
American Cruise Lines |
| 3 |
Avalon Waterways |
| 4 |
Azamara Cruises |
| 5 |
Carnival Cruise Lines |
| 6 |
Celebrity Cruises |
| 7 |
Costa Cruise Lines |
| 8 |
Crystal Cruises |
| 9 |
Cunard Line |
| 10 |
Disney Cruise Line |
| 11 |
Holland America Line |
| 12 |
Hurtigruten |
| 13 |
MSC Cruises |
| 14 |
Norwegian Cruise Line |
| 15 |
Oceania Cruises |
| 16 |
Paul Gauguin Cruises |
| 17 |
Pearl Seas Cruises |
| 18 |
Princess Cruises |
| 19 |
Regent Seven Seas Cruises |
| 20 |
Royal Caribbean International |
| 21 |
Seabourn Cruise Line |
| 22 |
SeaDream Yacht Club |
| 23 |
Silversea Cruises |
| 24 |
Uniworld Boutique River Cruise Collection |
| 25 |
Windstar Cruises |
| 26 |
Course Conclusion |
| 27 |
Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Creating a Cruise Marketing Plan - 2nd Edition
Description:
In this course, you'll learn the principles of designing, writing and producing a Cruise Marketing Plan. We help you formulate your very own marketing plan that will answer all the questions you may have about how to better sell travel.
Course Outline:
| 1 | Introduction |
| 2 | Goals of This Course |
| 3 | Pre-Test |
| 4 | Defining a Marketing Plan |
| 5 | Step 1: Executive Summary And Mission Statement |
| 6 | Step 2: Conduct Market Research |
| 7 | Step 3: Determine Your Market's Attractiveness |
| 8 | Step 4: Analyze Your Product's and Service's Life Cycles |
| 9 | Step 5: Analyze Your Agency's Strengths, Weaknesses, Opportunities And Threats |
| 10 | Step 6: Analyze Your Competitors |
| 11 | Step 7: Analyze Your Customers. |
| 12 | Step 8: Identify Current And Future Cooperators And Recognize Their Importance. |
| 13 | Step 9: Analyze Your Products And Services |
| 14 | Step 10: Develop Long-Term Goals And Objectives |
| 15 | Step 11: Identify And Apply The Eight "P's" Of The Marketing Mix |
| 16 | Step 12: Prepare A Promotional Plan |
| 17 | Summary and Review |
| 18 | Post Test |
| 19 | Conclusion |
| 20 | Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Cruise Destinations: A FAM Tour of Ports Eastern Hemisphere
Description:
In this course, you'll learn all about destinations and shore excursions that your clients will absolutely love. It will give you the information you need to match up your clients with the perfect destination and itinerary for their dream vacation.
Course Outline:
| EUROPE |
| 1 | Atlantic Europe |
| 2 | British Isles |
| 3 | North Sea/Baltic Sea |
| MEDITERRANEAN |
| 4 | Eastern Mediterranean |
| 5 | Western Mediterranean |
| ASIA |
| AUSTRALIA, NEW ZEALAND, SOUTH PACIFIC |
| 6 | Australia |
| 7 | New Zealand |
| 8 | South Pacific |
| 9 | Course Conclusion |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Cruise Destinations: A FAM Tour of Ports Western Hemisphere
Description:
In this course, you'll learn all about destinations and shore excursions that your clients will absolutely love. It will give you the information you need to match up your clients with the perfect destination and itinerary for their dream vacation.
Course Outline:
| |
NORTH AMERICA |
| 1 |
Alaska |
| 2 |
Mexican Riviera |
| 3 |
Hawaii |
| 4 |
Canada/New England |
| 5 |
Bermuda |
| |
CARIBBEAN |
| 6 |
Western Caribbean |
| 7 |
Eastern Caribbean |
| 8 |
Southern Caribbean |
| |
CENTRAL & SOUTH AMERICA |
| 9 |
Central America |
| 10 |
South America |
| 11 |
Course Conclusion |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Cruise Vacations - An Introduction - 4th Edition
Description:
Course Outline:
| 1 | Course Objectives |
| 2 | Pre-Test |
| 3 | Why Cruise |
| 4 | Know Cruise Passengers |
| 5 | Major Cruise Areas |
| 6 | The Five Kinds of Itineraries |
| 7 | The Cruise Ship |
| 8 | Ship Inspections |
| 9 | Cruise Ship Activities |
| 10 | Quoting a Cruise |
| 11 | What Your Clients Need to Know about Tipping |
| 12 | Booking the Cruise |
| 13 | The Reservation Process |
| 14 | Analyzing the Cruise Brochure |
| 15 | The 9 Secrets of Cruise Sales |
| 16 | Common Terminology |
| 17 | Summary of What We've Learned |
| 18 | Review |
| 19 | Post-Test |
| 20 | Conclusion |
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Cruising - The Ultimate Incentive - 2nd Edition
Description:
In this Course, you'll learn the principles of an incentive program, why incentive marketing is a viable alternative for a travel agency, how to sell an incentive program, and ways to make an incentive program successful for the customer.
Course Outline:
| 1 | Objectives |
| 2 | Introduction and Pre-test |
| 3 | Background of Incentive Travel |
| 4 | Elements of an Incentive Program |
| 5 | Why Incentive Travel Programs Are Good For Your Agency |
| 6 | The Challenges of Incentive Business |
| 7 | The Ultimate Incentive: Cruising |
| 8 | Incentive Insights |
| 9 | Getting The Incentive Account |
| 10 | Managing The Incentive Program |
| 11 | Operating The Incentive Program |
| 12 | Summary and Review |
| 13 | Post-test |
| 14 | Conclusion |
| 15 | Appendix:
SITE's Complete List of Incentive Goals |
| 16 | Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Cruising Knowing the World You Sell - 2nd Edition
Description:
In this Course, you'll learn to apply the geographic information presented to advise clients on both familiar and exotic cruise destinations. You'll become familiar with both popular, well-known destinations, and those that are not well known, more exotic, and in many cases, more appealing to certain cruise clients.
Course Outline:
| 1 |
Objectives and Pre-Test |
| 2 |
Introduction |
| 3 |
Europe, North Africa and The Middle East |
| 4 |
North America |
| 5 |
Attractions Of The Caribbean |
| 6 |
World Destinations |
| 7 |
Africa |
| 8 |
Asia, Australia, New Zealand & The South Pacific |
| 9 |
South America |
| 10 |
Post-Test and Conclusion |
| 11 |
Reference Material |
| 12 |
Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Customer Relations Management
Description:
In this course, you'll learn the essentials, benefits and system requirements of Customer Relations Management.
Course Outline:
| 1 |
Introduction and Goals |
| 2 |
Pre Test |
| 3 |
What is CRM? |
| 4 |
18 Benefits of CRM |
| 5 |
The Vocabulary of CRM |
| 6 |
Implementing CRM |
| 7 |
The 10 Guiding Principles of CRM |
| 8 |
Royalty Becomes Loyalty |
| 9 |
Segmenting Your Customers |
| 10 |
The 10 "WOW" Principles of CRM |
| 11 |
What CRM Should Provide |
| 12 |
Insights Into Your CRM system |
| 13 |
Post Test |
| 14 |
Bibliography |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Delivering Great Customer Service
Description:
Great service is the cornerstone of success for any retail business. But providing it is a challenge in today's fast-paced, high-expectation travel marketplace. In this newest online course, you'll explore the five emotional factors that drive clients' service needs, the ten standards of excellence that the best service-providers follow and the leading technologies that can support and enhance your ability to provide service.
Course Outline:
| 1 | Course Objectives |
| 2 | Introduction |
| 3 | Pre-Test |
| 4 | Service and Selling |
| 5 | Pampering |
| 6 | The Four Kinds of Service |
| 7 | 7 Benefits of Great Service |
| 8 | Consequences of Poor Service |
| 9 | Basic Laws of Service |
| 10 | The Seven Best Practices of Great Service |
| 11 | Improving Your Level of Service |
| 12 | Customer Service Scenarios |
| 13 | Your Personal Customer Service Action Plan |
| 14 | Post-Test |
| 15 | Conclusion |
| 16 | Certification Exam |
By completing these courses, you'll earn 15 Credit Units each toward your Cruise Counsellor Certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Direct Mail That Sells - 2nd Edition
Description:
In this course, you'll learn the principles of designing, writing and producing a direct mail campaign that will be a very profitable way for you to market cruises, as well as your agency!
Course Outline:
| 1 | Introduction |
| 2 | Goals of This Course |
| 3 | Pre-Test |
| 4 | Improving Your Writing |
| 5 | The Six Steps To Effectively Writing Anything! |
| 6 | The Seven C's Of Writing That Sells |
| 7 | The Nuts And Bolts Of Direct Mail |
| 8 | Summary |
| 9 | Post-Test |
| 10 | Conclusion |
| 11 | Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Effective Presentation Skills - 2nd Edition
Description:
In this Course, you'll learn the principles of making an effective presentation of all sorts and to all manner of audiences with professionalism and confidence. You'll learn to overcome stage fright, analyze an audience, research your subject and polish your presentation like a professional.
Course Outline:
| 1 |
Introduction |
| 2 |
Pre-Test |
| 3 |
Dealing With Stage Fright |
| 4 |
Seven Strategies For Creating a Presentation |
| 5 |
Delivering A Presentation |
| 6 |
Techniques That Great Speakers Use |
| 7 |
A Commitment To Making Great Presentations |
| 8 |
Post-Test |
| 9 |
Conclusion |
| 10 |
Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Getting Connected - Advanced
Description:
This course builds on the concepts presented in "Getting Connected: A Primer on Social Media Networking."
Upon successful completion, ACC, MCC, ECC and ECCS enrollees will receive a passing letter and credit toward their Certified Cruise Counsellor Certification.
Credits: 15
Approximate Study Time:
To login to register for this course, click here.
+ Getting Connected: A Primer on Social Media Networking
Description:
Facebook, LinkedIn, MySpace. Not too long ago, these names would have been meaningless to you. Today they represent a whole new way to communicate, network and sell. In this three-hour seminar you'll explore the strengths and weaknesses of each major social networking site and review more traditional strategies that can help support your networking efforts.
Course Outline:
| 1 |
Objectives of the Course |
| 2 |
Your Social Media Aptitude |
| 3 |
Pre-Test |
| 4 |
Social Media Networking: Terms and Timeline |
| 5 |
10 Strengths of Social Media as a Travel Agent Tool |
| 6 |
Five Challenges of Using Social Media |
| 7 |
Social Media Sites You'll Want to Use |
| 8 |
Helpful Reference Sites |
| 9 |
Social Media Etiquette |
| 10 |
Measuring Results |
| 11 |
Putting it Together: 15 Social Media Best Practices |
| 12 |
Post-Test |
| 13 |
Conclusion |
Upon successful completion, ACC, MCC, ECC and ECCS enrollees will receive a passing letter and credit toward their Certified Cruise Counsellor Certification.
Credits: 15
Approximate Study Time:
To login to register for this course, click here.
+ Group Sales: Made Easy - 2nd Edition
Description:
Groups Sales Made Easy will teach you how to plan, operate, and profit from cruise group departures. In this course, you'll develop a deeper understanding of the group travel industry and learn how to sell and market to groups in order to expand your customer base and increase your profits
Course Outline:
| 1 | Objectives of the Course |
| 2 | Pre-Test |
| 3 | Why Sell Cruise Groups? |
| 4 | Learning Cruise Groups Lingo |
| 5 | Identifying Client Types |
| 6 | Understanding Types of Groups |
| 7 | Learning About Group Motivators |
| 8 | Finding Group Customers |
| 9 | Working with Cruise Lines - Key Questions to Ask |
| 10 | The 18 Steps of the Groups Process |
| 11 | Post-Test |
| 12 | Conclusion |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Local Public Relations Techniques - 2nd Edition
Description:
In this course you'll gain a thorough understanding of how applying the proper public relations and publicity techniques can increase your personal visibility and that of your agency.
Course Outline:
| 1 | Objectives and Pre-Test |
| 2 | Key Terms in Public Relations |
| 3 | Marketing Plans |
| 4 | Advertising and Print PR |
| 5 | Creating A Public Relations Plan |
| 6 | Creating a Press Release |
| 7 | Achieving Celebrity Status |
| 8 | Basic Visibility Validators |
| 9 | 10 Special Promotional Ideas |
| 10 | 10 More Special Promotional Ideas |
| 11 | Rules of Public Relations and Summary |
| 12 | Post-Test and Conclusion |
| 13 | Additional Resources |
| 14 | Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Managing Your Time Effectively - 2nd Edition
Description:
In this Course, you'll learn to better manage your time throughout the workday, and to maximize your efficiency at selling cruises and all other travel products. You'll be able to accomplish more because you'll be better organized and resourceful. You'll also be able to carry these principles over to your personal life.
Course Outline:
| 1 |
Introduction |
| 2 |
Pre-Test |
| 3 |
Communicate Well |
| 4 |
Time-Manage Your Selling |
| 5 |
Serve Efficienctly |
| 6 |
Prioritize |
| 7 |
Overcome Procrastination |
| 8 |
Set Solid Goals |
| 9 |
Delegate |
| 10 |
Solve Problems Before They Occur |
| 11 |
Close Off Time Drains |
| 12 |
Do Efficient Research! |
| 13 |
Post-Test |
| 14 |
Conclusion |
| 15 |
Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Marketing Your Agency On The Internet
Description:
In this course, you'll learn the marketing principles that are important to your online success. We'll introduce you to the 12 E-Strategies that can assure that success. We'll show you how to tailor and optimize your existing website for better exposure in the top search engines. Last but not least, we'll take you through real-life examples that illustrate ways to effectively use the Internet to drive traffic to your site.
Course Outline:
| 1 | Objectives and Pre-Test |
| 2 | Review of Marketing |
| 3 | The 12 E-Strategies of Marketing On The Internet |
| 4 | Getting People To Your Site |
| 5 | Email |
| 6 | Search engines |
| 7 | Internet Tips and Tricks |
| 8 | Featuring Cruises on Your Website |
| 9 | Conclusion and Post-test |
| 10 | Bibliography |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Negotiating to Win - 2nd Edition
Description:
In this Course, you'll learn the principles of negotiating as used by every successful negotiator. Webster's Unabridged Dictionary defines "negotiate" like this:
Negotiate: "to deal or bargain with another or others."
That's pretty general, isn't it? In this course, we give you a much more precise definition and show you how to do it.
Course Outline:
| 1 | Negotiating Pre-Test |
| 2 | What Is Negotiation? |
| 3 | The Questions of Negotiation |
| 4 | Negotiator Types |
| 5 | Step Number 1: Set Realistic Goals |
| 6 | Step Number 2: Preparing To Negotiate |
| 7 | Step Number 3: Opening The Negotiation |
| 8 | Step Number 4: Using Good Communication Skills |
| 9 | Step Number 5: Common Negotiating Tactics |
| 10 | Step Number 6: Closing The Negotiation |
| 11 | The Personality Pluses |
| 12 | Polishing Your Personality Tendencies |
| 13 | Fine Tuning Your Negotiation Skills |
| 14 | Negotiating With Clients |
| 15 | Summary and Review |
| 16 | Post-Test |
| 17 | Conclusion |
| 18 | Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Power Selling Techniques - 4th Edition
Description:
This seminar focuses on methods to boost cruise sales. Implement the "forgotten" steps of sales that can have a huge effect on your closure rate, apply super skills that can make your job easier and produce remarkable results, and become a superstar salesperson.
Course Outline:
| 1 | Introduction to Power Selling |
| 2 | Pre-Test |
| 3 | The Five Forgotten Steps Of Sales |
| 4 | Super Skill #1: Turn Price Shoppers Into Buyers |
| 5 | Super Skill #2: Handling Stalls |
| 6 | Super Skill #3: Establishing Value |
| 7 | Super Skill #4: Listen Carefully |
| 8 | Super Skill #5: Mirroring |
| 9 | Super Skill #6: Using Power Words |
| 10 | Super Skill #7: Converting Land-Based Vacationers Into Cruise Vacationers |
| 11 | Super Skill #8: Recognizing Closing Signals |
| 12 | Review & Summary |
| 13 | Post Test |
| 14 | Conclusion and Commitment |
| 15 | Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Principles of Professional Selling - 4th Edition
Description:
Practical sales techniques that will help you qualify cruise prospects, overcome objections, and close the deal. Learn how to open a conversation, how to overcome objections, and how to close professionally and effectively. All sales agents should know the skills taught in this course.
Course Outline:
| 1 | Goals of this Course |
| 2 | Pre-Test |
| 3 | The Five Building Blocks of Selling |
| 4 | Opening the Sale |
| 5 | Qualifying |
| 6 | Recommending |
| 7 | Overcoming Barriers |
| 8 | Closing the Sale |
| 9 | Selling to Experiences Cruisers |
| 10 | Selling Cruises Via Telephone/Email |
| 11 | Summary and Review |
| 12 | Post Test |
| 13 | Conclusion |
| 14 | Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Professional Selling Skills - Mini Course
Description:
Want to sharpen your sales skills? This seminar will enable you to do just that. You’ll learn the most effective ways to implement the five essential steps of the sale, qualify a client, overcome the most common barriers to the cruise sale, add value to every sale and employ strategies to get and keep the business.
Course Outline:
| 1 | Introduction |
| 2 | PreTest |
| 3 | The Five Building Blocks Of Sales |
| 4 | Conclusion |
Credits: 10
Approximate Study Time: 90 mins
To login to register for this course, click here.
+ Relationship Management - Mini Course
Description:
Success at selling travel is more than a series of impersonal routines. Increasingly, it has more to do with the one-on-one relationships you create with your clients. CRM (Customer Relations Management), has made it even more feasible. In this seminar, you’ll discover the 18 ways CRM can benefit your sales, service and marketing efforts. You’ll find out how to extract valuable data, insights and trends from your database. You’ll also learn what stages you must follow to implement a CRM system and how to use CRM to enhance that all-important asset: customer loyalty.
Course Outline:
| 1 | Introduction |
| 2 | PreTest |
| 3 | What is CRM |
| 4 | Benefits of CRM |
| 5 | The 7 Guiding Principles of CRM |
| 6 | What CRM should Provide |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 10
Approximate Study Time: 90 mins
To login to register for this course, click here.
+ Selling to Special Interests / Niche Markets - 2nd Edition
Description:
In this Course, you'll learn the definition of "Special Interests," or "Niches," and why these markets have great potential for travel agency marketing. You'll learn how to sell to lifestyle and lifestage niches and ways to make this marketplace successful for you.
Course Outline:
| 1 |
Objectives of this Course |
| 2 |
Pre-Test |
| 3 |
Introduction to the Niche Marketplace |
| 4 |
Benefits Of Being A Niche Specialist |
| 5 |
What Are Niches? |
| 6 |
Specialty Cruise Vessels |
| 7 |
The Five Main Niches |
| 8 |
Lifestage Niches |
| 9 |
Summary |
| 10 |
Post-Test |
| 11 |
Conclusion |
| 12 |
Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Special Interest Marketing - Mini Course
Description:
Most of us know how to sell to that mass-market client, but what about customers with highly specialized interests? Is there a place in cruising for them? In this interactive seminar you’ll learn dozens of strategies to help you reach and satisfy niche clients. You’ll learn how both mainstream and specialized cruise products can satisfy their specialized needs.
Course Outline:
| 1 | Introduction |
| 2 | PreTest |
| 3 | Definitions |
| 4 | Five Kinds of Specialty Cruise Vessels |
| 5 | The Five Main Niches |
| 6 | Psychographics and Demographics |
Credits: 10
Approximate Study Time: 90 mins
To login to register for this course, click here.
+ Specialty Cruising
Description:
Niche, small ship, special interest – no matter what label you use, this once-minor segment of the cruise industry has become a
Course Outline:
| 1 | Introduction to Specialty Cruising Pre-Test |
| 2 | Why Sell Specialty Cruises? |
| 3 | Categories of Specialty Cruises |
| 4 | Ways in Which Specialty Cruises are Unique |
| 5 | Profiles of Specialty Cruisers |
| 6 | Best-Odds Clients for Specialty Cruises |
| 7 | Detailing the 7 Types of Specialty Cruises |
| 8 | Specialty Cruising Geography |
| 9 | The 7 Secrets of Selling Specialty Ship Sailing |
| 10 | Post Test |
| 11 | Conclusion |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ The Psychology of Selling - 2nd Edition
Description:
In this Course, you'll learn why people come to you, how you can reinforce loyalty from your clients, and ways to sell to each of six different types of cruisers CLIA has identified.
Course Outline:
| 1 | Objectives of the Course |
| 2 | Pre-Test |
| 3 | Overt and Covert Reasons Why People Buy |
| 4 | The First Five Ways to Ensure Loyalty |
| 5 | Five More Ways to Ensure Loyalty |
| 6 | Psychographics and Demographics |
| 7 | Selling to Tentative Travelers |
| 8 | Selling to Active Enthusiasts |
| 9 | Selling to Value Shoppers |
| 10 | Selling to Luxury Cruisers |
| 11 | Selling to World Explorers |
| 12 | Selling to Ship Buffs |
| 13 | The Psychology of E-Clients |
| 14 | Putting It All Together and Review |
| 15 | Post Test |
| 16 | Conclusion |
| 17 | Certification Exam |
Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Understanding Groups - Mini Course
Description:
This program demonstrates how to develop group business as a profit center. You’ll learn proven strategies to identify groups, define their characteristics, tap sources for lead development, tailor your product to the group’s needs, work with group leaders and close the sale.
Course Outline:
| 1 | PreTest |
| 2 | Why Sell to Groups |
| 3 | Groups Terminology |
| 4 | Find Your Group |
Credits: 10
Approximate Study Time: 90 mins
To login to register for this course, click here.
+ Understanding the Luxury Marketplace
Description:
This course is a requirement for the LCS Designation and is only available online.
Throughout this course we will be reviewing the various ways that you can cater to the luxury market. Successful completion of this course will provide you with the necessary tools needed to reach out to a high end clientele. Catering to the luxury market will increase the amount of business and commission you make.
Course Outline:
| 1 | Course Objectives |
| 2 | Pre-Test |
| 3 | Why Sell Luxury Travel? |
| 4 | Understanding the Luxury Buyer |
| 5 | Finding Luxury Buyers |
| 6 | Your Luxury Professional Image |
| 7 | Marketing to Luxury Buyers |
| 8 | Selling to the Affluent |
| 9 | Keeping Your Customers Loyal to You |
| 10 | Summary and Review |
| 11 | Post-Test |
| 12 | Conclusion |
By completing these courses, you'll earn 15 Credit Units each toward your Cruise Counsellor Certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Vacaciones en Crucero - Introducción Cruise Vacations - An Introduction - 3rd Edition - Spanish Version
Description:
Ahora disponible en Español! Este curso le enseñará, las estrategias para un asesor, estrategias que aumentan las ventas de cruceros en todas las categorías. Imprime "Registration" arriba para registrarse ahora.
Course Outline:
| 1 | Objetivos del Curso |
| 2 | Examen Previo |
| 3 | Porqué un Crucero? |
| 4 | Conocer los Pasajeros de Cruceros |
| 5 | Áreas Principales de Cruceros |
| 6 | Los Cinco Tipos de Itinerarios |
| 7 | El Barco de Crucero |
| 8 | Inspecciones del Barco |
| 9 | Actividades en el Barco de Crucero |
| 10 | Cotizar un Crucero |
| 11 | Lo que sus Clientes Necesitan Saber Acerca de las Propinas |
| 12 | Reservar un Crucero |
| 13 | El Proceso de Reservación |
| 14 | Analizar el Folleto de Cruceros |
| 15 | Los 9 Secretos de Ventas de Cruceros |
| 16 | Terminología Común |
| 17 | Resumen de lo que Hemos Aprendido |
| 18 | Repaso |
| 19 | Examen Posterior |
| 20 | Conclusión |
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.
+ Who Are You? An Exploration Of Your Abilities, Skills And Strengths.
Description:
We're taught as travel agents to
suppress our personal likes and dislikes in favor of the client's, to not use I, me, my, mine...
Not easy
But in this course, we're going to turn that upside-down. This is a unique CLIA course. It is all about you.
Course Outline:
| 1 | Introduction and Objectives of the Course |
| 2 | How Organized are You? |
| 3 | Body Rhythms |
| 4 | Multi-Tasking |
| 5 | Communication |
| 6 | The Romance Factor |
| 7 | Coach or Player? |
| 8 | Risk Tolerance |
| 9 | Sales IQ and Surprise Quiz |
| 10 | Customer Service |
| 11 | Technology |
| 12 | Geography |
| 13 | Conclusion |
By completing these courses, you'll earn 15 Credit Units each toward your Cruise Counsellor Certification.
Credits: 15
Approximate Study Time: 3 hours
To login to register for this course, click here.