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CLIA Online Course List

CLIA offers one of the largest course lists available to travel agents. These courses will better develop your skills in many categories of the travel business. Approximate Study Time are just estimated times. All courses are self paced and can be taken as fast or slow as you would like.


+ Building a Smart Business Plan
Description:
You can't get into shape without a good, clearly-defined exercise and eating plan. And you can't get your business into shape without a clearly-defined business plan.
In this course you'll learn the details about creating a business plan for yourself and your agency. You'll understand what a business plan is all about, why you should create one, and the detailed components of a good plan.

Course Outline:
LessonTitle
1Goals of this Course
2Pre Test
3Defining And Preparing For A Business Plan
4Attributes Of A Business Plan
5Components Of A Business Plan
6Introduction To Your Plan
7The Executive Summary
8The Marketing Plan
9The Financials
10Management
11Your Action Plan
12Appendix Of Supporting Documents
13Post Test
14Course Evaluation and Conclusion


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 2 hours

To login to register for this course, click here.


+ Choosing Champions - 2nd Edition
Description:
In this Course, you'll learn the principles of finding, training, motivating and keeping your employees.

Course Outline:
LessonTitle
1Introduction
2Pre-Test
3The "Trades" and Newspapers
4Employment Agencies
5Networking
6Travel Schools
7Internet Ads
8Five Additional Venues
9Interviewing Applicants
10Legal Issues
11Training New Employees
12Strategies For Motivating Employees
13How To Keep Effective Agents
14Summary and Post-Test
15Conclusion
16Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ CLIA Fleet Review
Description:

In this Course, you'll learn an overview of instruction on the mission, ships, itineraries, unique qualities and sales strategies of each member line in the CLIA fleet.

Course Outline:

LessonTitle
1 AMA Waterways
2 American Cruise Lines
3 Avalon Waterways
4 Azamara Cruises
5 Carnival Cruise Lines
6 Celebrity Cruises
7 Costa Cruise Lines
8 Crystal Cruises
9 Cunard Line
10 Disney Cruise Line
11 Holland America Line
12 Hurtigruten
13 MSC Cruises
14 Norwegian Cruise Line
15 Oceania Cruises
16 Paul Gauguin Cruises
17 Pearl Seas Cruises
18 Princess Cruises
19 Regent Seven Seas Cruises
20 Royal Caribbean International
21 Seabourn Cruise Line
22 SeaDream Yacht Club
23 Silversea Cruises
24 Uniworld Boutique River Cruise Collection
25 Windstar Cruises
26 Course Conclusion
27 Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Creating a Cruise Marketing Plan - 2nd Edition
Description:
In this course, you'll learn the principles of designing, writing and producing a Cruise Marketing Plan. We help you formulate your very own marketing plan that will answer all the questions you may have about how to better sell travel.

Course Outline:
LessonTitle
1Introduction
2Goals of This Course
3Pre-Test
4Defining a Marketing Plan
5Step 1: Executive Summary And Mission Statement
6Step 2: Conduct Market Research
7Step 3: Determine Your Market's Attractiveness
8Step 4: Analyze Your Product's and Service's Life Cycles
9Step 5: Analyze Your Agency's Strengths, Weaknesses, Opportunities And Threats
10Step 6: Analyze Your Competitors
11Step 7: Analyze Your Customers.
12Step 8: Identify Current And Future Cooperators And Recognize Their Importance.
13Step 9: Analyze Your Products And Services
14Step 10: Develop Long-Term Goals And Objectives
15Step 11: Identify And Apply The Eight "P's" Of The Marketing Mix
16Step 12: Prepare A Promotional Plan
17Summary and Review
18Post Test
19Conclusion
20Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Cruise Destinations: A FAM Tour of Ports Eastern Hemisphere
Description:

In this course, you'll learn all about destinations and shore excursions that your clients will absolutely love. It will give you the information you need to match up your clients with the perfect destination and itinerary for their dream vacation.

Course Outline:

LessonTitle
EUROPE
1Atlantic Europe
2British Isles
3North Sea/Baltic Sea
MEDITERRANEAN
4Eastern Mediterranean
5Western Mediterranean
ASIA
AUSTRALIA, NEW ZEALAND, SOUTH PACIFIC
6Australia
7New Zealand
8South Pacific
9Course Conclusion


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Cruise Destinations: A FAM Tour of Ports Western Hemisphere
Description:

In this course, you'll learn all about destinations and shore excursions that your clients will absolutely love. It will give you the information you need to match up your clients with the perfect destination and itinerary for their dream vacation.

Course Outline:

LessonTitle
  NORTH AMERICA
1 Alaska
2 Mexican Riviera
3 Hawaii
4 Canada/New England
5 Bermuda
  CARIBBEAN
6 Western Caribbean
7 Eastern Caribbean
8 Southern Caribbean
  CENTRAL & SOUTH AMERICA
9 Central America
10 South America
11 Course Conclusion


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Cruise Geography...Knowing the World You Sell - 2nd Edition
Description:

In this Course, you'll learn to apply the geographic information presented to advise clients on both familiar and exotic cruise destinations. You'll become familiar with both popular, well-known destinations, and those that are not well known, more exotic, and in many cases, more appealing to certain cruise clients.

Course Outline:

LessonTitle
1 Objectives and Pre-Test
2 Introduction
3 Europe, North Africa and The Middle East
4 North America
5 Attractions Of The Caribbean
6 World Destinations
7 Africa
8 Asia, Australia, New Zealand & The South Pacific
9 South America
10 Post-Test and Conclusion
11 Reference Material
12 Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Cruise Vacations - An Introduction - 3rd Edition
Description:
is now available in Spanish!

Course Outline:
LessonTitle
1Course Objectives
2Pre-Test
3Why Cruise
4Know Cruise Passengers
5Major Cruise Areas
6The Five Kinds of Itineraries
7The Cruise Ship
8Ship Inspections
9Cruise Ship Activities
10Quoting a Cruise
11What Your Clients Need to Know about Tipping
12Booking the Cruise
13The Reservation Process
14Analyzing the Cruise Brochure
15The 9 Secrets of Cruise Sales
16Common Terminology
17Summary of What We've Learned
18Review
19Post-Test
20Conclusion




Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Cruising - The Ultimate Incentive - 2nd Edition
Description:
In this Course, you'll learn the principles of an incentive program, why incentive marketing is a viable alternative for a travel agency, how to sell an incentive program, and ways to make an incentive program successful for the customer.

Course Outline:
LessonTitle
1Objectives
2Introduction and Pre-test
3Background of Incentive Travel
4Elements of an Incentive Program
5Why Incentive Travel Programs Are Good For Your Agency
6The Challenges of Incentive Business
7The Ultimate Incentive: Cruising
8Incentive Insights
9Getting The Incentive Account
10Managing The Incentive Program
11Operating The Incentive Program
12Summary and Review
13Post-test
14Conclusion
15Appendix:
SITE's Complete List of Incentive Goals
16Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Customer Relations Management
Description:

In this course, you'll learn the essentials, benefits and system requirements of Customer Relations Management.

Course Outline:

LessonTitle
1 Introduction and Goals
2 Pre Test
3 What is CRM?
4 18 Benefits of CRM
5 The Vocabulary of CRM
6 Implementing CRM
7 The 10 Guiding Principles of CRM
8 Royalty Becomes Loyalty
9 Segmenting Your Customers
10 The 10 "WOW" Principles of CRM
11 What CRM Should Provide
12 Insights Into Your CRM system
13 Post Test
14 Bibliography


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Delivering Great Customer Service
Description:
Great service is the cornerstone of success for any retail business. But providing it is a challenge in today's fast-paced, high-expectation travel marketplace. In this newest online course, you'll explore the five emotional factors that drive clients' service needs, the ten standards of excellence that the best service-providers follow and the leading technologies that can support and enhance your ability to provide service.

Course Outline:
LessonTitle
1Course Objectives
2Introduction
3Pre-Test
4Service and Selling
5Pampering
6The Four Kinds of Service
77 Benefits of Great Service
8Consequences of Poor Service
9Basic Laws of Service
10The Seven Best Practices of Great Service
11Improving Your Level of Service
12Customer Service Scenarios
13Your Personal Customer Service Action Plan
14Post-Test
15Conclusion
16Certification Exam


By completing these courses, you'll earn 15 Credit Units each toward your Cruise Counsellor Certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Direct Mail That Sells - 2nd Edition
Description:
In this course, you'll learn the principles of designing, writing and producing a direct mail campaign that will be a very profitable way for you to market cruises, as well as your agency!

Course Outline:
LessonTitle
1Introduction
2Goals of This Course
3Pre-Test
4Improving Your Writing
5The Six Steps To Effectively Writing Anything!
6The Seven C's Of Writing That Sells
7The Nuts And Bolts Of Direct Mail
8Summary
9Post-Test
10Conclusion
11Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Effective Presentation Skills - 2nd Edition
Description:

In this Course, you'll learn the principles of making an effective presentation of all sorts and to all manner of audiences with professionalism and confidence. You'll learn to overcome stage fright, analyze an audience, research your subject and polish your presentation like a professional.

Course Outline:

LessonTitle
1 Introduction
2 Pre-Test
3 Dealing With Stage Fright
4 Seven Strategies For Creating a Presentation
5 Delivering A Presentation
6 Techniques That Great Speakers Use
7 A Commitment To Making Great Presentations
8 Post-Test
9 Conclusion
10 Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Getting Connected: A Primer on Social Media NETWORKING - NEW IN 2010
Description:

Facebook, LinkedIn, MySpace. Not too long ago, these names would have been meaningless to you. Today they represent a whole new way to communicate, network and sell. In this three-hour seminar you'll explore the strengths and weaknesses of each major social networking site and review more traditional strategies that can help support your networking efforts.

Course Outline:

LessonTitle
1 Objectives of the Course
2 Your Social Media Aptitude
3 Pre-Test
4 Social Media Networking: Terms and Timeline
5 10 Strengths of Social Media as a Travel Agent Tool
6 Five Challenges of Using Social Media
7 Social Media Sites You'll Want to Use
8 Helpful Reference Sites
9 Social Media Etiquette
10 Measuring Results
11 Putting it Together: 15 Social Media Best Practices
12 Post-Test
13 Conclusion


Upon successful completion, ACC, MCC, ECC and ECCS enrollees will receive a passing letter and credit toward their Certified Cruise Counsellor Certification.

Credits: 15
Approximate Study Time:

To login to register for this course, click here.


+ Group Sales: Made Easy - 2nd Edition
Description:
Groups Sales Made Easy will teach you how to plan, operate, and profit from cruise group departures. In this course, you'll develop a deeper understanding of the group travel industry and learn how to sell and market to groups in order to expand your customer base and increase your profits

Course Outline:
LessonTitle
1Objectives of the Course
2Pre-Test
3Why Sell Cruise Groups?
4Learning Cruise Groups Lingo
5Identifying Client Types
6Understanding Types of Groups
7Learning About Group Motivators
8Finding Group Customers
9Working with Cruise Lines - Key Questions to Ask
10The 18 Steps of the Groups Process
11Post-Test
12Conclusion


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Local Public Relations Techniques - 2nd Edition
Description:
In this course you'll gain a thorough understanding of how applying the proper public relations and publicity techniques can increase your personal visibility and that of your agency.

Course Outline:
LessonTitle
1Objectives and Pre-Test
2Key Terms in Public Relations
3Marketing Plans
4Advertising and Print PR
5Creating A Public Relations Plan
6Creating a Press Release
7Achieving Celebrity Status
8Basic Visibility Validators
910 Special Promotional Ideas
1010 More Special Promotional Ideas
11Rules of Public Relations and Summary
12Post-Test and Conclusion
13Additional Resources
14Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Managing Your Time Effectively - 2nd Edition
Description:

In this Course, you'll learn to better manage your time throughout the workday, and to maximize your efficiency at selling cruises and all other travel products. You'll be able to accomplish more because you'll be better organized and resourceful. You'll also be able to carry these principles over to your personal life.

Course Outline:

LessonTitle
1 Introduction
2 Pre-Test
3 Communicate Well
4 Time-Manage Your Selling
5 Serve Efficienctly
6 Prioritize
7 Overcome Procrastination
8 Set Solid Goals
9 Delegate
10 Solve Problems Before They Occur
11 Close Off Time Drains
12 Do Efficient Research!
13 Post-Test
14 Conclusion
15 Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Marketing Your Agency On The Internet
Description:
In this course, you'll learn the marketing principles that are important to your online success. We'll introduce you to the 12 E-Strategies that can assure that success. We'll show you how to tailor and optimize your existing website for better exposure in the top search engines. Last but not least, we'll take you through real-life examples that illustrate ways to effectively use the Internet to drive traffic to your site.

Course Outline:
LessonTitle
1Objectives and Pre-Test
2Review of Marketing
3The 12 E-Strategies of Marketing On The Internet
4Getting People To Your Site
5Email
6Search engines
7Internet Tips and Tricks
8Featuring Cruises on Your Website
9Conclusion and Post-test
10Bibliography


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Negotiating to Win - 2nd Edition
Description:
In this Course, you'll learn the principles of negotiating as used by every successful negotiator. Webster's Unabridged Dictionary defines "negotiate" like this:
Negotiate: "to deal or bargain with another or others."
That's pretty general, isn't it? In this course, we give you a much more precise definition and show you how to do it.

Course Outline:
LessonTitle
1Negotiating Pre-Test
2What Is Negotiation?
3The Questions of Negotiation
4Negotiator Types
5Step Number 1: Set Realistic Goals
6Step Number 2: Preparing To Negotiate
7Step Number 3: Opening The Negotiation
8Step Number 4: Using Good Communication Skills
9Step Number 5: Common Negotiating Tactics
10Step Number 6: Closing The Negotiation
11The Personality Pluses
12Polishing Your Personality Tendencies
13Fine Tuning Your Negotiation Skills
14Negotiating With Clients
15Summary and Review
16Post-Test
17Conclusion
18Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


+ Power Selling Techniques - 3rd Edition
Description:
This seminar focuses on methods to boost cruise sales. Implement the "forgotten" steps of sales that can have a huge effect on your closure rate, apply super skills that can make your job easier and produce remarkable results, and become a superstar salesperson.

Course Outline:
LessonTitle
1Introduction to Power Selling
2Pre-Test
3The Five Forgotten Steps Of Sales
4Super Skill #1: Turn Price Shoppers Into Buyers
5Super Skill #2: Handling Stalls
6Super Skill #3: Establishing Value
7Super Skill #4: Listen Carefully
8Super Skill #5: Mirroring
9Super Skill #6: Using Power Words
10Super Skill #7: Converting Land-Based Vacationers Into Cruise Vacationers
11Super Skill #8: Recognizing Closing Signals
12Review & Summary
13Post Test
14Conclusion and Commitment
15Certification Exam


Upon completion, ACC, MCC and ECC enrollees will receive a Certificate of Completion and credit toward their Certified Cruise Counsellor certification.

Credits: 15
Approximate Study Time: 3 hours

To login to register for this course, click here.


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